
An information architect can be described as an “empathic geek”—someone who understands the needs and motivations of people as well as the technical constraints and opportunities of interactive media and systems. As an active listener and problem solver, Elizabeth has the unique ability to be a liaison among technical, business and creative people, and to move projects forward based on customer and business evidence.
Elizabeth’s background in internet consulting, publishing, and health sciences gives her a broad base of experience and training to apply to business and government initiatives. As principal of better experience, she assists clients in designing the content, interaction and navigation for usable interactive interfaces. Clients have included the Food & Drug Administration, National Cancer Institute, USDA Forest Service, Baltimore County and Maryland Public Television.
Elizabeth has been working as an information architect since 1998. At leading interactive design firm Gr8, she grew and led the team that defined and communicated the content organization, navigation, and user experience of client web sites with budgets of up to $1M. She developed standard information architecture processes and deliverables for the firm. She also taught introductory hypermedia to master’s students.
Prior to her career in user experience design, Elizabeth held progressive sales and editorial positions for Williams & Wilkins medical publishers. During her tenure there, she acquired $20 million in print and electronic products; spearheaded the creation of 2 e-commerce websites for flagship brands; and launched a series of reference titles using database publishing and involving customers in product development.
Ms. Randolph earned an MA degree in Publications Design from the University of Baltimore and a BA in English from Stanford University. She is a member of the Information Architecture Institute (IAI), the Usability Professionals Association (UPA), the American Society for Information Science & Technology (ASIST), and the Association for Computing Machinery (ACM)—Special Interest Group in Computer-Human Interaction (SIG-CHI).