OUR CREDO – “IDENTIFY, UNDERSTAND, AND INVOLVE THE CUSTOMER”

This informs everything we do, throughout a project. Our approach to web design is straightforward: start with a strong strategy or concept; design the system and its component parts; develop it; maintain and measure it – and iterate as needed.

Better Experience can provide services throughout the process in any or all of the following areas. to discuss your project needs.

Requirements—“What will it do?”

(User Research & Insight, Strategy)

• Analyze and document user types and roles and business rules
• Perform task analysis
• Facilitate requirements gathering sessions
• Document use case scenarios and process flows
• Write specification documents
• View description and examples of deliverables

Usability—“Where are your customers ‘coming from’?”

(User Research & Insight, Strategy, Design)

• Design and conduct expert reviews, usability audits, individual usability testing sessions, card sorts, and/or other usability methods
• Analyze findings; provide recommendations; facilitate team decision-making
• View description and examples of deliverables

Information Architecture—“How will people get around and find things?”

(User Research & Insight, Strategy, Design, Development, Metrics)

• Conduct user research via surveys, observation, and interviews (contextual inquiry)
• Analyze site search, site traffic, and other metrics
• Create and utilize personas and scenarios
• Outline user experience design strategy
• Document existing and recommended site architecture
• Design interactions
• Create page-level, annotated wireframes (functional blueprints for designers and developers)
• View description and examples of deliverables

Content Management—“How to make content a good beast of burden?”

(User Research & Insight, Strategy, Design, Development, Metrics)

• Analyze content via content audit or content inventory
• Identify content genres (types)
• Analyze and optimize content management workflow
• Build metadata specification and taxonomy
• Plan content migration
• View description and examples of deliverables

Training/Coaching—“How can we do this better ourselves?”

(User Research & Insight, Strategy, Design, Development, Metrics)

• Conduct workshops and/or individual coaching sessions on core topics such as: writing for the web; web content management, information architecture, wireframing, creating and using personas, and usability testing
• Provide independent validation & verification (IVV) – or “over-the-shoulder” – consulting
• Cultivate in-house user-centered design expertise
• View description and examples of deliverables

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